31 May 2017

MGIMO Welcomes Legend of Political Advertising Jacques Seguela

May 31st, Jacques Seguela, one of the most famous experts in PR and political advertising, came to MGIMO to share his experience with students of the University.

The guest was greeted by MGIMO’s Vice-Rector for General Affairs Artem Malgin and by the Chair of the Department «ADV — Marketing Communications» Dmitry Korobkov.

During his lecture, Jacques Seguela spoke about how he found his way into advertising and when he discovered his passion for what is according to him one of the most interesting professions in the world. He also went on to say: «Advertising is the poetry of life, its soul».

The expert presented to the audience and compared the advertising strategies of different countries, singling out three main trends: the English, French and American ones. The guest also revealed some of the secrets of the trade, including where to find groundbreaking ideas. During his lecture, Jacques Seguela presented some of the commercials, which made him successful.

— See the MGIMO web-site for more photos and russian version